About

Hello there

I'm Martin, Designer, systems thinker and mediocre Spanish speaker living in sunny Spain ☀️

Previously I have worked at Bestseller in Denmark, IBM in Spain and eBay in USA. Now I run a design studio at Uptick.Studio.

My interests center around questions like: How can I create more leverage, more output for each unit of input? How can I achieve my bucket list goals? How can I simplify?

Portrait of Martin Michaelsen

How that shows up in my work

Three areas anchor my experience.

Minimalism

Subtract until the signal is undeniable. Design life so good choices are the default: fewer objects, fewer tabs, fewer obligations. Measure success by clarity and ease of attention, not by accumulation—no “maybe someday” clutter, no performative busywork.

Health

Health is capacity, not cosmetics. Guard sleep, choose foods that love you back, and move daily—then iterate with simple experiments, one variable at a time. Fundamentals beat hacks; consistency compounds into resilience.

Arete Connections

Choose relationships that raise standards. Seek honest dialogue, shared practice, and friendly competition that forges character. Show up regularly, give more than you take, and hold each other to what’s true and good.

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Systems and workflows
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